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Social IMC The Social IMC book gives you the strategies, tools and methodologies you need to manage your social investments based on the value, potential, and likely return on investment you will receive from each of your target markets. Social IMC: Social Strategies with Bottom-Line ROI: Randy ... Social IMC: Social Strategies with Bottom-Line ROI [Randy Hlavac] on Amazon.com. *FREE* shipping on qualifying offers. In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content Social IMC: Social Strategies with Bottom-Line ROI by ... Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thorou
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