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The Power of Corporate Communication: Crafting the Voice ... The Power of Corporate Communication: Crafting the Voice and Image of Your Business [Paul A Argenti, Janis Forman] on Amazon.com. *FREE* shipping on qualifying offers. Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. The Power of Corporate Communication: Crafting the Voice ... authors dene corporate communication as the corporations voice and the images it projects of itself. As such, communication needs to be aligned with what the com-pany is about: corporations must have a coherent, consistent voice and image. The whole of the organization needs to speak with one voice (p. 13). The power of corporate communication: Crafting the voice ... The power of corporate communication: Crafting the voice and image of your business [Book Review] Article (PDF Available) in IEEE Transactions on Professional Communication 46(2):149 - 151 July ...
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